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SOCIAL MOBILITY

SOCIAL MOBILITY

Amazon Local App: Who Would Have Guessed?

It was inevitable that mobile media marketing would come to fruition. That organizations, associations, and information providers have sprung up to accommodate users of this medium bears witness to its arrival. We’ll review a few of these organizations, see a unique and valuable use of mobile by Dunkin’ Donuts, and take a look at a prime mover of technological innovation and creative marketing and how it uses mobile: Amazon.

One of the first that showed up on a search was the Mobile Marketing Magazine.

Next visit the Mobile Marketing Association.

In addition, there is the Mobile Marketer.

All three offer abundant information on the mobile marketing industry.

Did you hear about what Dunkin' Donuts did after the Boston Bombing?

The February issue of the American Marketing Association’s Marketing News magazine reports that Dunkin’ Donuts used their hyper-local messaging, usually used for promotions and sports news, served as a conduit of information regarding which locations were open to serve the police officers searching for the suspects. On-duty officers were welcome to stop for a “free snack and reprieve.”

If you’re a customer of Amazon, you probably get email for local deals. Local merchants provide the specials. Amazon provides the channel. Amazon offers a wide variety form which to choose. The offerings in my mailbox as I write this include the following:

1.       Online App-Design Course for iPad, iPhone, or Android 
2.      $40 to spend on a local restaurant
3.      Coupon for Kindle books (Well that’s not quite local.)
4.       Crocheting or Knitting Classes
5.     More deals for all types of events

Seller access Amazon to make their offering through Local Amazon.

To get great deals while moving about town, Amazon offers a mobile app, which is available at Amazon Mobile App.

HAPPY MARKETING!

HORRAY FOR THE INTERNET

Technology, Humankind’s Extensible Tool

This first of many posts on this blog will discuss the intersection of humanity with technology. The rapid pace of technological development is something to celebrate. Here goes.

Throughout history, humankind has developed beneficial technologies for earth’s inhabitants.  Their usefulness and impact are evident wherever one chooses to look.  We exhibit technologies that supply potable water to hundreds of millions of people on global basis to save lives.  There are automobiles and trains that allow high-speed local travel.  In addition, there are aircraft that permit global journeysand space vehicles that take us to the moon.  Furthermore, recently developed nanotechnologies allow us longer life and other benefits.  Nanotechnology is the scientific discipline enabling the understanding and control of matter at dimensions of roughly 1 to 100 nanometers.  (A nanometer is one-billionth of a meter, which is 39.37 inches.)  This exciting discipline is producing significant advances in medicine, new materials, and chemistry that save and extend life and create new materials for daily living.

One of the most conspicuous nouveau technologies is the internet, a communication medium that allows global populations to exchange written messages, graphics, video, and audio with one another instantaneously from disparate global locations.  A university professor interacting with students across town and across the globe is an example of this internet attribute.  Purchasing Irish sweaters from the online Aran Sweater (a small company) market is another.

It’s like having your cake and eating it too.

The internet is exemplary of the benefits that accrue from a sustained dedication of government, industry, and academia, applied to the research and development for the information capable infrastructure.  The individual participants were ARPANET (United States Department of Defense, Advanced Research Projects Agency Network), MITRE Corporation, IBM, and the Massachusetts Institute of Technology.  This represents a powerful group of constituents.

  Communication, the art of sharing signs, symbols, and speech, is at the heart of human existence.  Communication is how individuals share experiences, and feelings (i.e., love, anger, and hate), thoughts, and factual events with our fellow Homo sapiens.  What’s more, communication conveys meaning, intent, and conceptual ideas to receivers of human made messages.  It might be realistic to assert that people’s ability to communicate on the individual and especially at the mass media level is the prime difference separating humanity from the animal kingdom.

Another important name in Internet history is Vannevar Bush, a graduate of MIT’s engineering school, president of the Carnegie Institution, and inventor.  Although Bush did not invent HyperTextMarkupLanguage (HTML), in 1945 his theoretical machine (memex) created a foundation for Tim Berners-Lee to invent the next internet evolution, the World Wide Web.  Berners-Lee was the son of mathematicians and a consultant to Conseil Européen pour la Recherche Nucleaire, commonly known as CERN.  HTML enabled the use of Uniform Resource Locator (URL), as website addresses.  Creating a union of the various internet technologies, using the aforementioned XML, SOAP, UDDI, and WSDL, and adding Douglas Engelbart’s inventions of the mouse and graphical user interface (GUI), you have the functioning World Wide Web, as we know it today.

The internet is a major communication device.  It is now available to citizens globally, due to technological innovation.  Moreover, it is reshaping power structures considerably on a global scale, since it effectively decentralizes communication among global populations.  In addition, the internet is accessible to myriads of people, due to the shift from large-scale, highly centralized mainframe computer systems, such as the ancient IBM 370, to the decentralized microprocessors noticeable in contemporary society: think smartphone.  This dispersal of power to individuals is creating major shifts in power paradigms in various organizational structures.  This includes business management and political structures.

This blog will be about the marketing aspects of the internet. Content will focus on sound marketing information to help you succeed in yuor business venture(s).

All the best,
Richard F. Hendricks