SOCIAL MOBILITY
Amazon Local App: Who Would Have Guessed?
It was inevitable that mobile media marketing would come to
fruition. That organizations, associations, and information providers have
sprung up to accommodate users of this medium bears witness to its arrival.
We’ll review a few of these organizations, see a unique and valuable use of
mobile by Dunkin’ Donuts, and take a look at a prime mover of technological
innovation and creative marketing and how it uses mobile: Amazon.
One of the first that showed up on a search was the Mobile Marketing Magazine.
Next visit the Mobile
Marketing Association.
In addition, there is the Mobile Marketer.
All three offer abundant information on the mobile marketing
industry.
Did you hear about
what Dunkin' Donuts did after the Boston Bombing?
The February issue of the American Marketing Association’s
Marketing News magazine reports that Dunkin’ Donuts used their hyper-local
messaging, usually used for promotions and sports news, served as a conduit of
information regarding which locations were open to serve the police officers
searching for the suspects. On-duty officers were welcome to stop for a “free
snack and reprieve.”
If you’re a customer of Amazon,
you probably get email for local deals. Local merchants provide the specials.
Amazon provides the channel. Amazon offers a wide variety form which to choose.
The offerings in my mailbox as I write this include the following:
- Online App-Design Course for iPad, iPhone, or Android
- $40 to spend on a local restaurant
- Coupon for Kindle books (Well that’s not quite local.)
- Crocheting or Knitting Classes
- More deals for all types of events
Seller access Amazon to make their offering through Local Amazon.
To get great deals while moving about town, Amazon offers a
mobile app, which is available at Amazon
Mobile App.
HAPPY MARKETING!
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